About That Asterisk…

If you’re here, you probably saw the asterisk next to the typo —

“mot” instead of “most” — in the first line of our flyer.

It wasn’t subtle.

We stared right at it, reviewed it multiple times, hit “print,”

and still didn’t catch it until we were holding a literal stack.

Painful? Absolutely.

But also… kind of poetic.

It perfectly proved the point we were trying to make:

Most content really does get overlooked.

Ironically even by the people creating it.

Because you noticed.

You saw the asterisk, you saw the mistake,
and your brain went: “Wait… did they really just write ‘mot’?”

And then — you scanned.

Curiosity. Attention. Engagement.

That’s the kind of reaction we help brands create on purpose.
(Instead of by typo.)

We're a creative team that helps brands:

• Stand out instead of blend in
• Be remembered instead of scrolled past
• And connect with people — not just algorithms
   

And while we don’t recommend printing 50 typos to get someone’s attention…
it sure worked this time, didn’t it?